Curriculum Map: Graduate Certificate in Marketing-1196 | 2018

CLO DescriptionDemonstrate an advanced discipline-specific knowledge in core areas of businessSynthesise relevant principles and concepts in a business contextPropose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking. Apply principles of social responsibility when critically evaluating situations and making business decisions. Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
AQF DescriptorKnowledgeSkillsSkillsApplicationApplicationApplication
RubricPG Discipline Knowledge and Skills
PG Discipline Knowledge and Skills
PG Problem Solving
PG Critical Thinking
PG Ethical Reasoning
PG Oral Communication
PG Written Communication
PG Reflection
PG Teamwork

▶Core Subjects

MARK804: Principles of Marketing Management
MARK936: Consumer BehaviourAssured:

Final Exam : (Individual) 30%
Assured:

AOL Task (A);Group Case Study Presentation: (Group) 35%Presentation
AOL Task (A);Group Case Study Presentation: (Group) 35%Comments:  Presentation
Assured:

AOL Task (A);Group Case Study Presentation: (Group) 35%Presentation
AOL Task (A);Group Case Study Presentation: (Group) 35%Comments:  Presentation
MARK940: Marketing Communications
MARK977: Research For Marketing DecisionsAssured:

Research Report : (Individual) 40%
Assured:

Tutorial/Lab Tasks : (Individual) 30%
Research Report : (Individual) 40%
Assured:

Tutorial/Lab Tasks : (Individual) 30%