| CLO1 | CLO2 | CLO3 | CLO4 | CLO5 | CLO6 | |
| CLO Description | Analyse and explain the theoretical principles and practical knowledge and skills in managing activities of professional public relations. | Demonstrate an understanding of a range of traditional and new media practices and their applications for public relations in complex business environments. | Evaluate complex ideas relevant to public relations management and implement change-related practices. | Make independent judgements in a range of business communication contexts for development and maintenance of relationships with various stakeholders. | Propose, manage and evaluate public relations strategies. | Demonstrate sensitivity to legal, social, ethical and cultural issues and implications related to communication processes involved in public relations management. |
| AQF Descriptor | Knowledge | Knowledge | Application, Skills | Application, Skills | Application, Skills | Knowledge, Skills |
| Rubric | PG Discipline Knowledge and Skills | PG Discipline Knowledge, Skills and Application | PG Critical Thinking | PG Problem Solving | PG Reflection | PG Ethical Reasoning |
| Subject | CLO 1 | CLO 2 | CLO 3 | CLO 4 | CLO 5 | CLO 6 |
| MARK805: Strategic Public Relations | IntroducedComments: Introduced in Research Paper, Online discussion forums and, Case Study Analysis Report | Introduced | IntroducedComments: Introduced in PR Research Paper, Online Discussion Forums and, Case Study Analysis Report | Introduced | Introduced | IntroducedComments: Introduced in PR Research Paper, Online discussion forums and, Case Study Analysis Report |
| MARK806: Applied Public Relations | Assured: Critical Reflection: (Individual) 45% | Assured: PR Plan Evaluation: (Individual) 45% | Assured: Digital Presentation : (Individual) 20% | Assured: Critical Reflection: (Individual) 45% | Assured: Critical Reflection: (Individual) 45% | Assured: Digital Presentation : (Individual) 20% PR Plan Evaluation: (Individual) 45% |
| MARK807: Issues and Crisis Management | DevelopedComments: Developed Crisis Communication Plan Critical Analysis and, Essay and, Online presentation Guest Speaker Case Analysis | DevelopedComments: Developed in Crisis Communication Plan Critical Analysis | DevelopedComments: Developed in Crisis Communication Plan Critical Analysis and, Online Presentation Guest Speaker Case Analysis | DevelopedComments: Developed in Online presentation Guest Speaker Case Analysis | DevelopedComments: Developed in Online presentation Guest Speaker Case Analysis | DevelopedComments: Developed in Crisis Communication Plan Critical Analysis, Essay and, Online presentation guest speaker case analysis |
| MARK808: Corporate Communication | DevelopedComments: Developed in Case Studies and, Digital Presentation and, Corporate Communication Plan Evaluation | DevelopedComments: Developed in Case Studies and, Digital Presentation and, Corporate Communication Plan Evaluation | DevelopedComments: Developed in Case Studies, Digital Presentation and, Corporate Communication Plan Evaluation | DevelopedComments: Developed in Digital presentation and, Corporate Communication Plan Evaluation | DevelopedComments: Developed in Corporate Communication Plan Evaluation | DevelopedComments: Developed in Case Studies, Digital Presentation and Corporate Communication Plan Evaluation |